1. Who we are
This Privacy Policy applies to advai.cloud, operated by LFGTTM LLC (a Florida limited liability company) doing business as Zentarai Labs and Nova Solutions. Our products include Nova AIOS, Nova AIS, Nova AIS Assistant, Nova Finance, Nova Docs, Nova Phone, and the forthcoming Nova Assistant for Schools edition.
The data controller for personal information collected through this website is Zentarai Labs. For Philippine residents, we comply with the Data Privacy Act of 2012 (Republic Act No. 10173) and the issuances of the National Privacy Commission (NPC). For visitors elsewhere, we apply the same standards globally.
2. Information we collect
2.1 Information you give us directly
- Contact details: name, email, organization, role — when you submit a lead-magnet form, request the Vendor Info Pack, book a call, join the Nova AIS Assistant or Schools-edition waitlist, or otherwise contact us
- Chat messages: messages you send to the Nova Solutions chat widget on this site
- Business context: portfolio size, default rate, page volume, and similar values you optionally enter into our ROI calculators (these are processed only in your browser and are not transmitted to us unless you also submit the form)
2.2 Information collected automatically
- Usage data: pages viewed, time on page, referring URL, approximate location (country-level), device type, browser type
- Analytics events: chat-widget opens, ROI-calculator engagement, lead submissions, demo-section views, outbound CTA clicks
- Cookies: see Section 8
2.3 Information we do not collect
We do not collect: financial account numbers, government-issued ID numbers, passwords, health information, sensitive personal information (as defined under RA 10173) unless you explicitly volunteer it in a chat or form, biometrics, precise geolocation, or any data from minors under 13.
3. How we use it
We use personal information for the following purposes:
- Respond to inquiries: reply to your messages, send requested materials (Vendor Info Pack, ROI memos, case studies)
- Provide and improve our products: understand which products you're interested in, schedule follow-up conversations, route you to the right Nova product
- Service operations: deliver the website, maintain security, prevent fraud, comply with legal obligations
- Marketing communications: send occasional updates about Nova Solutions products you've expressed interest in (you can unsubscribe at any time)
- Analytics: understand how visitors use the site so we can improve content and product positioning
We do not use your data for: profile-building beyond what's listed above, sale to any third party, AI model training, or any purpose unrelated to providing or improving Nova Solutions.
4. Sharing and disclosure
We share personal information only in these limited circumstances:
- Service providers we use to operate the business — currently: Cloudflare (hosting + CDN), Railway (backend infrastructure), Resend (transactional email), Anthropic (AI assistance in the chat widget), and Slack (internal team notifications). Each is bound by their own privacy commitments and processes only what's necessary.
- Legal compliance: when required by valid Philippine, U.S., or other applicable legal process
- Business transfer: in the event of a merger, acquisition, or asset sale, your information may transfer to the successor entity, subject to the same privacy commitments
- With your consent: in any case not described above, only after we ask and you say yes
We do not sell personal information. We do not share data with advertising networks for retargeting beyond the analytics layer described in Section 8.
5. Retention
We keep personal information only as long as necessary for the purposes listed above, or as required by law. Specifically:
- Lead-form submissions: retained while we are in active conversation, plus 24 months after the last interaction for follow-up
- Chat transcripts: retained for 12 months for product improvement, then deleted
- Analytics data: retained for 14 months (Google Analytics default), aggregated thereafter
- Customer business data (once we sign customers): per the Data Processing Agreement signed at onboarding; default is 60 days after contract end
You can request deletion sooner — see Section 7.
6. Security
We protect personal information using:
- Encryption in transit: TLS 1.2+ on all advai.cloud and api.advai.cloud connections
- Encryption at rest: AES-256 for database storage and backups
- Access controls: least-privilege internally, MFA-required on every internal admin account, audit logs on every privileged action
- Vendor due diligence: we use only service providers with documented security programs (SOC 2-aligned or equivalent)
- Incident response: in the event of a data breach affecting Philippine residents, we will notify the National Privacy Commission and affected individuals within 72 hours of confirmation, as required under NPC Circular 16-03
7. Your rights under RA 10173
If you are a Philippine resident, the Data Privacy Act gives you the following rights:
- Right to be informed about how we process your data (this policy)
- Right to access the personal information we hold about you
- Right to object to processing for purposes you didn't consent to
- Right to erasure or blocking of your data when no longer necessary
- Right to rectify inaccurate or incomplete information
- Right to data portability — receive your data in a machine-readable format
- Right to file a complaint with the National Privacy Commission
- Right to damages in case of unauthorized processing
To exercise any of these rights, email privacy@zentarailabs.com. We respond within 10 business days.
For non-Philippine residents, equivalent rights under your local data protection law (e.g., CCPA, GDPR) are honored on the same basis.
8. Cookies and tracking
We use cookies and similar technologies for:
- Essential: session management (chat widget), security (CSRF tokens), language preferences. Cannot be disabled — the site won't work without them.
- Analytics: Google Analytics 4, Meta Pixel, LinkedIn Insight Tag — to understand traffic, measure conversion, and run remarketing campaigns to people who've already engaged with us.
You can opt out of analytics by using a browser-level Do-Not-Track signal or by visiting Google's opt-out tool, Meta's ad preferences, and LinkedIn's retargeting controls.
9. International transfers
LFGTTM LLC is incorporated in Florida, United States, and we operate primarily from the Philippines. By using advai.cloud, you understand that your personal information may be transferred to, stored in, and processed in either jurisdiction. We apply equivalent protection regardless of physical storage location.
Production customer business data (once you sign a contract with us) defaults to PH-region storage; US or on-premises options are available on request and codified in the Data Processing Agreement at onboarding.
10. Children
Nova Solutions products are for organizational and adult use. We do not knowingly collect personal information from individuals under the age of 13. If we learn we have inadvertently collected such information, we will delete it.
Nova Assistant for Schools (our forthcoming K-12 / university edition of the Nova AIS Assistant, formerly named Nova Apollo) operates under a separate set of student-data protections, codified in each school's Data Processing Agreement. Nova Assistant for Schools is not addressed by this policy.
11. Changes to this policy
We may update this Privacy Policy from time to time. Material changes will be announced via banner on advai.cloud and/or direct email to active contacts at least 30 days before they take effect. The version number and effective date at the top of this page are the source of truth.
12. Contact us
Questions about this policy, your data, or to exercise any of your rights:
- Email: privacy@zentarailabs.com (data-rights requests)
- General: support@zentarailabs.com
- Postal: LFGTTM LLC, c/o Registered Agent, State of Florida, USA
- Data Protection Officer: Landon Little, landon@zentarailabs.com
You may also file a complaint with the National Privacy Commission of the Philippines:
- 5th Floor, Philippine International Convention Center, Roxas Blvd, Pasay City
- privacy.gov.ph